Hi, Stephen Law telemarketing expert saying Happy New Year to everyone. As an award winning telemarketing and sales expert of 25 years, Ive seen a lot of telemarketing people come and go. The recession of 2009 appears to have increased the number of freelance telemarketing people out there along with the number of boutique telemarketing agencies. But is it a good reason to become a professional telemarketer because you were fired from your job?
During 2009 I received numerous calls from would-be telemarketing people trying to find out how I do my job for a living or wanting to join me. It was as if the recession had driven all the aggressive, nasty and stupid people to take this up for a living. I even had one chap who started using very rude words when I told him politely that I did not want to tell him all my trade secrets or teach him for free!
The upshot is that you can expect a lot more choice out there in 2010 if you want to find telemarketing people, but more choice doesnt necessarily mean better service. This is an important concept to grasp make sure that you are comparing like-for-like when you seek help with telemarketing.
As always, Im still offering my inimitable brand of Consultative Telemarketing highly focused to reach the right objectives. Im sorry to say the bar has lowered somewhat in your choice of my competitors for 2010, with a plethora of very basic scatter-gun approach individuals and agencies joining the market place. Im also offering a new service that I piloted in 2009, that goes beyond the realms of what any other telemarketing professional is offering in the UK. For the very complex sale Im employing a new concept that is working well for the gurus helping the top 100 USA corporations. Fortunately, Im not yet charging the same rates for anyone using this enhanced telemarketing strategy – so grab my help here at a hugely discounted rate whilst you can.
My prediction for this year is that youll find a lot more choice out there when youre seeking the best telemarketing in 2010. I think the markets will pick up this year, but not as rapidly as some people are hoping. I think well see some of the top telemarketing people (such as me www.sl-freelance.co.uk 0870 042 1263) losing a bit of ground to the newbie telemarketers at the start of the year. By the end of 2010, I predict that many of the newbie telemarketers will be running back to 9-5 jobs faster than they can be sued for overpromising and under-delivering.
With the right telemarketing people helping you, a strong offering, and a good sales team, 2010 will bring out the best in telemarketing for you. Be wary about setting your expectations too high and be ready to do deals. The recession is not over yet so if you insist on maintaining your prices at the same level and do not offer any incentives, dont expect buyers to bite your hand off like they might have done in 2008. If youre wary of damaging your brand by offering any incentives thats a valid stance, but make sure you bear that in mind when setting your objectives.
The same rules as ever apply out there when looking for the best telemarketing. Makes sure you know who is making the phone calls for you its all well and good speaking to a brilliant telemarketing manager but will they be the one making the calls for you? If you choose freelance telemarketing (someone like me www.sl-freelance.co.uk ) youre guaranteed that the person you work with is also making the calls for you.
Finding the best telemarketing people in 2010 still comes down to your judgement of them on the telephone when they talk to you. If you call a telemarketing person or a telemarketing agency and you are bored or aggravated the chances are that this is how they will behave towards your prospective clients. So if youve been on the telephone for 15 minutes, the time has flown and you like what you are hearing let them close you and you know they will close your clients.
Like many people, I want to compare like-for-like. I get very frustrated in a supermarket if one packet of biscuits is priced per biscuit and another per gram. So heres a quick checklist for you to choose the best telemarketing for 2010:
1) Are they assertive or aggressive?
2) Did they interest you or bore you?
3) Did they ask key questions by charming you or being too pushy?
4) Did they close you on the next call to action or leave you wondering what the next step is?
5) Did their explanation of how to generate opportunities leave you feeling excited or confused?
6) Was the conversation all about metrics or objectives?
7) Were databases, pitches, campaign emails, calls all inclusive or an additional cost?
8) Would you want that person representing your business?
This is not an exhaustive checklist for finding the best telemarketing in 2010, but if anyone you speak to scores 8/8 then shortlist them immediately.
If possible DO NOT MEET UP WITH ANYONE until youve covered the above checklist by telephone. Remember that the best telemarketing people are going to help you on the telephone not in the field. A face2face meeting before conducting this process could seriously provide you with a false impression of their telephone capabilities.
Finally, the best telemarketing people will do their best not to over-promise. Ive lost count of the number of people whove loved me initially on the telephone, gone with someone who over-promised, then returned to me to do a proper job. Instead try a pilot (a short trial) on telemarketing of about 4 days work this will be your final decider on whos the best telemarketing person for you in 2010.
If you want to short-circuit your learning curve call me on 0870 042 1263, Ill give you an honest account of the best people out there and you can compare them yourself. Bear in mind that I work for the top UK agencies, so Ill happily recommend them for you. Better still, come to me direct and youll be even happier with my direct rates www.sl-freelance.co.uk.
Happy New Year and happy hunting.