Let me explain the good the bad and the ugly out there in telemarketing in 2010 so that you can engage the best telemarketing people to make your business money via lead generation.
Firstly, lets check what to avoid at the extremely poor end of the telemarketing spectrum. As per my prediction in January 2010, the number of Rookie telemarketing people and awful call centres seems to have spiralled out of control this year. So my first point is to be wary of the so called professionals who suddenly decided to put their details on to Facebook last week and claim to have been doing this for 10, 20, 30 years. If they started last week, then they started last week so theyre evidently new to the business and boy does it show!
This week amongst many calls, I received a call from 2 of the worst telemarketing people in history a Spanish woman who was totally incomprehensible and thought that shouting the same thing 3 times would make me interested? The second was a young lad from up North who was completely incapable of answering any questions and he just slammed the phone down when I wouldnt give him personal data! Im getting an increasing number of people asking for help who have just had their fingers burnt with over-promises and under-delivery from seemingly cheap outfits and individuals.
Last month, a chap made a 600 mile trip to come and see me after experiencing the dross of so-called telemarketing companies out there. This poor chap had been so badly let down by one person after the next that he wanted someone to do the job properly at last. Generally speaking I dont meet many of my clients as all business is conducted by internet/telephone, but people are so cautious now that theyre travelling to see me.
You dont need to spend hours in a car to meet me, you simply need to look at some basic principles to decide who can help you. Firstly lets split this in to 3 categories:
a) You sell a cheap product and need to sell it in volumes, one-by-one to individuals. Dont hire a telemarketing person or a call centre call me and Ill help you with Search Engine Marketing that will boost your sales from as little as £250 per calendar month.
b) You sell an expensive and sophisticated product to intelligent buyers dont waste your time with call centres, offshore people with peculiar accents or seemingly cheap people on some kind of pay-per-hour website call me on 0870 042 1263
c) If youre the type of person who needs to be ripped off by someone who overpromises and under-delivers before you take my word for it please burn a large hole in your bank balance first then when youre serious about making money, give me a call and you will be pleasantly surprised at gaining real results for your budget.
If you are serious about creating quality lead generation using telemarketing, take some time and read my other blogs below. Youll find ways to sort out the wheat from the chaff and the right questions to ask.
Performed correctly and for the right product or service, the best telemarketing will always provide you with a good return on investment. As an expert, its easy for me to say this, but if youve never worked with a professional telemarketing person give me a call and run through it with me until you have a good understanding, before parting with one penny. Stephen Law +44 (0)870 042 1263 website www.sl-freelance.co.uk
Many thanks for reading and wishing you all the best in lead generation via telemarketing.