Telemarketing and good manners

This is a very quick blog about telemarketing and good manners.  I haven’t blogged for a while due to some very interesting projects that I’ve been tied up on.  I just received a telephone call from a telemarketing person at a very well known Local Directory.  The chap was trying to sell me their database services.  I was very surprised at this Directory for employing someone without good manners, but perhaps I’m getting old in the tooth.

In my business, one must represent a client, however rude someone is on the phone.  One always maintains good manners – that’s just part of the work.  Sure, some people can be rude but most people out there are very pleasant and a joy to talk to.

In the past, when clients have asked me who to recruit for their telemarketing team, I’ve always told them to look for ex-workers at 2 organisations – Yell & Thomson.  I’ll let you guess which one just called me.  Suffice to say, I’ll be crossing one of these of my list for putting the phone down on me when they didn’t get their way.

Good manners still count in the 21st century.  I believe that if you represent a client that one must always remember this.  The chap who slammed the phone down on me from the Directory will have a lasting impression.  Had he not won the sale but ended with a “thank you for your time” then I might have gone back to them to buy in the future.

I’m beginning to feel a bit like an oddity in the world now by maintaining good manners, but I guess that’s why I’m fully-booked at present as my clients share the same values.  It’s a tough world out there for sure, but I still find that good manners in telemarketing still wins the day every time.

If you share my beliefs and you need help with telemarketing – please call me on 0203 790 9307 or email stephen@sl-freelance.co.uk

About Stephen Law

Stephen Law is a Business Development expert. Over a 25 year period, Stephen worked has worked from a Foot Canvasser and Telemarketing Junior in the 1980s to an Executive Director and Company Secretary in the 1990s. Stephen's sales and marketing career spanned the IT, Communications and Technology sectors, where he was always top in his field. Stephen has also been head of Manufacturing, HR, and R&D for a number of organisations. In 2005, Stephen decided to form his own company offering Business Development via Consultative Telemarketing. Few people enjoy telemarketing as much as Stephen and fewer still understand how to communicate effectively with senior decision makers. Stephen is an Associate Partner of the No1 UK Business Development Agency and an Honorary Director at the LCDA for Business Development, where he has taught the Art of Selling at London South Bank University.